Sales – Constant and Never Ending Improvement of Sales Mastery Systems

  • Identification – Get your audience to identify and relate to you and your message upfront
  • Logic & Reason – Give your audience just enough facts and details to justify an emotional decision
  • Attack & Confess – Help your audience realize the pain if they don’t act and all they will gain by taking action
  • Solution – Features, Advantages, and Benefits (FAB)
  • Ask for the Action – How to get the specific commitment